Entrepreneurship is a constant challenge that requires dedication, strategy, and a clear vision of the future. However, one of the most important pillars for success is often overlooked: self-knowledge.
Knowing who we are, what our strengths and challenges are, and how we align our purpose with our work can be the difference that transforms a business.
Self-Knowledge: The Key to More Assertive Decisions
With experience as a businesswoman in the technology field and a strong connection to astrology, I realised that self-knowledge is the most valuable tool we can have. It allows us to identify our natural skills, understand behavioural patterns, and make decisions more aligned with our essence.
In my case, I have always known that I have a strategic mind with a strong focus on structure and planning, which are key aspects of my nature. However, it was through astrology that I understood the importance of balancing these traits with a more intuitive and flexible approach. This insight helped me expand my businesses and explore new opportunities.
But how does Self-Knowledge Enhance a Business?
1. Clarity of Purpose – Understanding my life mission and karmic challenges helped me focus on what truly matters. For me, I have always been passionate about connecting knowledge and strategy to help others. This led me to explore new areas, such as astrology applied to business and creating workshops to support other women entrepreneurs.
2. Confident Decision-Making – At several points in my career, I had to decide between following the traditional path or taking a new risk. By understanding my astrological chart and other numerical patterns, I was able to trust my choices more and take calculated risks.
3. Time and Energy Management – Knowing my energy cycles and astrological transits enabled me to plan launches, expansions, and rest periods more effectively. This helped me avoid burnout and maximise my productivity at the right moments.
4. Professional Relationships – Astrology also helps understand interpersonal dynamics. Knowing how to deal with different profiles assisted me in forming strategic partnerships and hiring teams aligned with my business vision.
Questions that Self-Knowledge Can Answer
Self-knowledge helps us find answers to fundamental questions that influence our professional and personal journey. Some essential questions you can ask yourself are:
- What is my true purpose and how can I align it with my business?
- What are my natural talents and how can I enhance them?
- What emotional blocks or repetitive patterns are holding back my growth?
- How can I better manage my energy and productivity over time?
- What is my relationship with success and abundance? Do I have limiting beliefs that I need to transform?
- How can I improve my professional relationships and create more aligned partnerships?
- Am I at the right moment to expand, change direction, or consolidate what I have already built?
Applying Self-Knowledge to Female Entrepreneurship
Women entrepreneurs face specific challenges, from balancing professional and personal life to managing external expectations. Self-knowledge allows us to strengthen ourselves internally to face these challenges with greater confidence.
Self-knowledge is not a fad or whim but an essential tool for success. By understanding our essence, we make more aligned decisions, avoid wasting energy on the wrong paths, and enhance our natural strengths.
Whether through astrology, numerology, or other methods of self-discovery, investing in yourself is investing in the success of your business. After all, a venture only prospers when its founder is in harmony with herself.
