Self-Knowledge: The Key to More Assertive Decisions

With a background as a tech entrepreneur and a deep connection to astrology, I realised that self-knowledge is the most valuable tool we can have. It allows us to identify our natural skills, understand behavioural patterns, and make decisions that are more aligned with our essence.

In my case, I always knew I had a strategic mind and a strong focus on structure and planning — traits deeply rooted in my nature. However, it was through astrology that I understood the importance of balancing those traits with a more intuitive and flexible approach. That awareness helped me expand my businesses and explore new opportunities.

But how does Self-Knowledge Empower a Business?

1. Clarity of Purpose – Understanding my life mission and karmic challenges helped me focus on what truly matters. I’ve always had a passion for connecting knowledge and strategy to help others. This led me to explore new paths, such as astrology applied to business and the creation of workshops to support other female entrepreneurs.
2. Confident Decision-Making – At several points in my career, I had to choose between staying on the traditional path or taking a risk. By understanding my astrological chart and other numerical patterns, I was able to trust my choices more and take calculated risks.
3. Time and Energy Management – Knowing my energy cycles and astrological transits allowed me to plan launches, expansions, and rest periods more effectively. This helped me avoid burnout and maximise productivity at the right times.
4. Professional Relationships – Astrology also helps us understand interpersonal dynamics. Knowing how to deal with different profiles supported me in building strategic partnerships and hiring teams aligned with my business vision.

Questions Self-Knowledge Can Answer

Self-knowledge helps us find answers to fundamental questions that influence our personal and professional journey. Some essential questions to ask yourself include:

- What is my true purpose and how can I align it with my business?
- What are my natural talents and how can I maximise them?
- What emotional blocks or recurring patterns are holding me back?
- How can I better manage my energy and productivity over time?
- What is my relationship with success and abundance? Do I have limiting beliefs that need to be transformed?
- How can I improve my professional relationships and create more aligned partnerships?
- Am I at the right moment to expand, change direction, or consolidate what I’ve already built?

Applying Self-Knowledge to Female Entrepreneurship

Women entrepreneurs face specific challenges — from balancing personal and professional life to dealing with external expectations. Self-knowledge empowers us internally to face these challenges with greater confidence.

Self-knowledge is not a trend or luxury — it is an essential tool for success. By understanding our essence, we make more aligned decisions, avoid wasting energy on the wrong paths, and enhance our natural strengths.

Whether through astrology, numerology, or other methods of self-discovery, investing in yourself is investing in your business success. After all, a business only truly thrives when its founder is in alignment with herself.